Road to Relevance:  5 strategies for Competitive Associations Autor: Harrison Coerver Editor: ASAE. The Center for Association Leadership

En palabras de su autor: "This is a book about competition. It's a book about how your associations can perform well despite the onslaught of ubiquitous and relentless competition in the space that once belonged exclusively to associations. And it's a book about the 'new normal' facing today's associations."